A Different Approach To Combating Speeding
The good folks at the Carfree USA Blog pointed us to this "brilliant piece of social marketing from New South Wales Roads and Traffic Authority (Australia)." We thought it so funny we had to share. According to the Roads and Traffic Authority "All the ads in the world showing the serious injury and death that speeding can cause are becoming less effective. Increasingly, young guys simply reject this message. They have an “it won’t happen to me” attitude. The Speeding - No One Thinks Big of You campaign takes a totally different approach." I wonder if any agency around here could do something so edgy? Watch it here and enjoy.
Chris Hamilton is the Commuter Services Chief for Arlington County, manager of CommuterPageBlog and a biking/Metro commuter from Rosemont in Alexandria
